ASSIGNMENT A: Analysing Radio adverts

Write a report analysing 3 different and contrasting radio advertisements  Your report MUST cover the following :

       

 ·  Factual information : e.g product , date of broadcast, agency or producer name
·      Message : explanation of content of advertisement , narrative or story of advert.

·       Style
     formal,informal,conversational,serious,simple,complex,nostalgic, aggressive,seductive etc.  , including if it fits into a radio station “house style “

·       Structure : one-off advert or part of series , use of any other media formats such as comedy, drama , etc.

·       Purpose : briefly choose, describe and evaluate its success: selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal  awareness raising

·       Use of sound bed : explain in detail , with timings ,the background sound bed, music, sound effects, sting ( short piece of music that is associated with the product)

·       Use of Voiceover : explain in detail , with  timings : single/multi voice dialogue, use of tag line ( slogan) , conversational or formal tone , accent,  age/nationality/class etc.,  links to and relationship with target audience

·       Persuasive techniques : explain in detail: Unique selling point , use of celebrity endorsement, repeated use of product name, price  benefits for customer, audience fears/desires 

  

       Level of distribution : local , national etc.

      Use of contact details and potential feedback from listeners e.g website , phone number etc.

           

                  Regulation :    Explain and summarise the types of  regulatory standards  your adverts would have to meet, using the sections of the  Advertising Codes created and enforced by the ASA.

          Using these codes, explain specific examples of possible legal or  ethical  issues ( at least one for each advert) that could apply to the products you are analysing. These should include ethical issues such as privacy, use of shock  tactics, age restricted material, use of children in advertising, and issues  of consumer protection such as misleading advertising.  For instance , if the advert had claimed that its product made 100% of its users look 10 years younger, this would be misleading advertising.

You should make reference to  a range  of detailed timed examples  from your adverts and critically evaluate and explain these examples.

WORD COUNT :  MINIMUM  800 words

DEADLINE  :  FRIDAY OCTOBER 19