Style : e.g formal/informal , serious/humorous , simple/complex, aggressive/seductive
Purpose of advert : e.g selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal awareness raising
Audience ( e.g age/gender/interests)
Structure : one-off advert or part of series , single or multi-voice , tagline , sting , contact details such as email or website
Persuasive techniques : e.g Unique selling point , use of celebrity endorsement, repeated use of product name, seductive/emotional language, hopes and fears of audience , special offers, price benefits, any other benefits for consumer
Use of Voice : single/multi voice dialogue, direct address of listener , accent, characters in advert conversation / personality of voiceover, use of humour, tone of voice etc.
Use of sound bed : background sound bed including sound effect, music, sting , tagline, ocation or setting created by sound bed , emotions created in listener , mood or atmosphere created by sound bed , tone/ genre of music , balance between sound bed and voiceover /conversation
Regulation : Briefly summarise a selection of the key issues the Advertising Standards Authority checks in advertising in order to ensure adverts are safe for broadcast. What areas of regulation and issues would each of your adverts have to consider to make sure they could be broadcast ?
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