Style : e.g formal/informal , serious/humorous , simple/complex, aggressive/seductive
Purpose of advert : e.g selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal awareness raising
Audience ( e.g age/gender)
Persuasive techniques : e.g Unique selling point , use of celebrity endorsement, repeated use of product name, seductive/emotional language, hopes and fears of audience
You should analyse the advert looking at these two areas :
Use of Voice : single/multi voice dialogue, direct address of listener , accent, characters in advert / personality of voiceover
Use of sound bed : background sound bed including sound effect, music,
location or setting created by sound bed , emotions created in listener , mood or atmosphere created by sound bed , tone/ genre of music , balance between sound bed and voiceover
This should be completed by the end of the week ( Friday September 14)
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