Friday, 26 April 2019

EVALUATING YOUR RADIO ADVERT


Complete a written evaluation of your radio advert ( 600 words minimum)

This should include all the following areas :
 

Analysis of stages of production   and equipment/facilities used

Using this website as guidance , explain which industry production stages you followed  in the creation of  your advert.

Summarise which recording and editing facilities you used in the production of your advert and which you may have used  if you had produced your advert professionally. This example of the facilities available at a  professional production house is a good guide

Analysis of selection and use of  sound bed and music


Genre/style of library  music , choice of sound fx and background ambience etc.



Analysis of advertising techniques used ( e.g USP , repetition, appeal to audience , positive language ) 
 
 

Overall evaluation of technical and creative success of advert

( use other people's feedback to help with this)

Suggested improvements or alternative advert ideas ( different use of sound bed, different target audience etc.)
 



Using the link below as a guide, explain the genre or style of music you could use in an alternative advert or to develop your idea further
 
https://www.audionetwork.com/browse/m/production-genre






Summarising the Budget for the production and broadcast of your radio advert







 







Using this article, example of  the elements that cost money in the creation of a radio advert.





Using this article,  give an example of how much your advert could  cost if produced by a professional radio production house.




Ideas for broadcast days , times and specific radio stations.( This should fit in with the content and target audience of your advert) The above articles should help decide this.




Analysis of skills and job roles in the radio industry


Summarise the skills and experience needed for the radio industry job roles listed in this presentation

Which of these were required in the production of your advert ? Were any other skills or roles required ? e.g voice actor/editor


























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