What makes a Distinction quality radio advertisement ?

WHAT MAKES A DISTINCTION QUALITY RADIO ADVERTISEMENT ?

D4 produce a radio commercial in response to a client brief to near-professional standards, showing creativity and flair and working independently to professional expectations.

NEAR –PROFESSIONAL STANDARDS

Best possible technical quality of voiceover recording

No hesitations or errors in voiceover performance

Tone and pace of voiceover matches rest of advert content

Music and sound fx are placed appropriately and use of fades and cuts are precise and perfectly-timed.

Sound mix is well-balanced and provides the best possible volume levels between music, sound fx and voice.

Final advertisement timing and length is precise and matches industry broadcast standards

( 30 seconds, 40 seconds etc.)

CREATIVITY AND FLAIR

Original and well-structured script demonstrating highly effective, subtle or sophisticated persuasive techniques. This should include an original and highly effective tagline.

Highly creative and appropriate use of effects and postproduction editing techniques ( e.g panning , fades, reverb )

Original and highly creative use of sound effects/music that  shows  very careful attention to detail in targeting of audience and  persuasive techniques .

PROFESSIONAL EXPECTATIONS

Advertisement recorded  independently following professional industry practice and matching  plans detailed in treatment and script : booking studio, setting  budget, hiring voice actors and utilizing available  technical support  and equipment to the highest possible standard.