ASSIGNMENT B : Treatments and scripts

ASSIGNMENT B : TREATMENTS AND SCRIPTS



You should now write treatments (proposals) for two different radio adverts in different styles and then two alternative scripts for each treatment ( small changes can be in terms of use of sound bed,
dialogue, sound effects , persuasive techniques, mood, setting etc.) following the correct format. 

After their completion the client ( the producer) will select the best script to move forward to production.

Details below :




The treatments should include the following information:



Client ( brand):

Product name:

Product information (purpose,price,appearance,features etc.):

USP:

Budget  for advert :

( same for both adverts)



Style of advert :

Summary of  advert content:

Ideas for sound bed and spoken word content ( e.g draft script,sound effects, setting,music)

( different for each advert)

You will be now  writing two  alternative scripts  for each treatment , each of which  should show  some  minor differences  in  emphasis of the product features, the use of persuasive techniques or dialogue/ sound bed  


 Add these details to the top of each script.


Brand /Product name  ( same in both scripts)

Tag line ( can be same in both scripts)

Name of advert ( something catchy to identify the advert)

Timing ( You should plan your adverts to be either 30 seconds , 40 seconds , 50 seconds or 60 seconds in length EXACTLY, in order to be broadcast in appropriate time slots.)

Write your scripts following industry conventions, using terms such as
 MVO ( Male voiceover ) FVO ( Female voiceover) SFX( Sound Effect), listing each sound that will be recorded in your advert ideas.  Look at these examples and follow the right format .  






You will then meet with your producer ( David) to decide which  script will be produced and recorded. This may also involve editing and finalising your script to match the client and producer's demands.

Writing treatments ( proposals) for advert ideas

Your client ( the brand) has commissioned you to plan advert ideas for a new product. Unfortunately they have no budget available for this process so you will be using free sound libraries, recording and editing facilities and voice actors.


You should write treatments (proposals) for two different radio adverts in different styles
The treatments should include the following information:



Client ( brand):

Product name:

Product information (purpose,price,appearance,features etc.):

USP:



Budget  for advert :

Style of advert :

Summary of  advert content:

Ideas for sound bed and spoken word content ( e.g draft script,sound effects, setting,music)

RADIO ADVERT IDEAS

Outline the content for 2 potential radio advertisements for your product. These should be aimed at a specific target audience and be in different styles.

Consider the following in your planning :


Possible Styles :   formal and serious or informal and conversational, aggressive or seductive , nostalgic, humorous, pastiche.


Fears and desires of target audience

USP and features of product to focus on

Narrative/story , setting and characters in advert

Any ideas for sound bed and script

CREATING YOUR RADIO ADVERT : Recording the Voices

The best way of recording the voiceover content of your advert is  using Garageband on a laptop and recording in a quiet location such as R219 . Follow these instructions :


Print out enough copies of your script for your actors to use.


Log in to the laptop and open Garageband.


Create a new  recording project   ( click on microphone symbol)


 You should be able  to see that Garageband is ready to record your voice.


Press record and record  the voiceover content of your advert. You do not need to worry about gaps between the  content as these can be edited out later.


Save the project as an mp3  ( Share/Export song to  disk )
so you can use the audio on another computer and then transfer it to a USB, your user area or email it to yourself.

Creating an original product idea

You will be planning and creating  a  radio advertisement for  an original   product, service  or event .


First ,  plan and explain the following information  :



Brand ( original or existing brand)

Name of product

Type/genre

Essential information about purpose and nature of the product ( price,content,features etc.)

Unique Selling point

Similar products/services /events ?

Target audience for product

Logo and tagline for the brand/product if needed

Drawing / images/ description  of physical appearance of product if relevant







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