ASSIGNMENT B : Treatments and scripts

ASSIGNMENT B : TREATMENTS AND SCRIPTS



You should now write treatments (proposals) for two different radio adverts in different styles and then two alternative scripts for each treatment ( small changes can be in terms of use of sound bed,
dialogue, sound effects , persuasive techniques, mood, setting etc.) following the correct format. 

After their completion the client ( the producer) will select the best script to move forward to production.

Details below :




The treatments should include the following information:



Client ( brand):

Product name:

Product information (purpose,price,appearance,features etc.):

USP:

Budget  for advert :

( same for both adverts)



Style of advert :

Summary of  advert content:

Ideas for sound bed and spoken word content ( e.g draft script,sound effects, setting,music)

( different for each advert)

You will be now  writing two  alternative scripts  for each treatment , each of which  should show  some  minor differences  in  emphasis of the product features, the use of persuasive techniques or dialogue/ sound bed  


 Add these details to the top of each script.


Brand /Product name  ( same in both scripts)

Tag line ( can be same in both scripts)

Name of advert ( something catchy to identify the advert)

Timing ( You should plan your adverts to be either 30 seconds , 40 seconds , 50 seconds or 60 seconds in length EXACTLY, in order to be broadcast in appropriate time slots.)

Write your scripts following industry conventions, using terms such as
 MVO ( Male voiceover ) FVO ( Female voiceover) SFX( Sound Effect), listing each sound that will be recorded in your advert ideas.  Look at these examples and follow the right format .  






You will then meet with your producer ( David) to decide which  script will be produced and recorded. This may also involve editing and finalising your script to match the client and producer's demands.