EVALUATING YOUR RADIO ADVERT

Complete a written evaluation of your radio advert ( 600 words minimum)

This should include all the following areas :
 

Analysis of stages of production   and equipment/facilities used

Using this website as guidance , explain which industry production stages you followed  in the creation of  your advert.

Summarise which recording and editing facilities you used in the production of your advert and which you may have used  if you had produced your advert professionally. This example of the facilities available at a  professional production house is a good guide

Analysis of selection and use of  sound bed and music

Genre/style of library  music , choice of sound fx and background ambience etc.



Analysis of advertising techniques used ( e.g USP , repetition, appeal to audience , positive language ) 

 

 

Overall evaluation of technical and creative success of advert
( use other people's feedback to help with this)

Suggested improvements or alternative advert ideas ( different use of sound bed, different target audience etc.)

 

Using the link below as a guide, explain the genre or style of music you could use in an alternative advert or to develop your idea further
 

https://www.audionetwork.com/browse/m/production-genre

Summarising the Budget for the production and broadcast of your radio advert






 

Using this article, example of  the elements that cost money in the creation of a radio advert.





Using this article,  give an example of how much your advert could  cost if produced by a professional radio production house.

Ideas for broadcast days , times and specific radio stations.( This should fit in with the content and target audience of your advert) The above articles should help decide this.




Analysis of skills and job roles in the radio industry


Summarise the skills and experience needed for the radio industry job roles listed in this presentation

Which of these were required in the production of your advert ? Were any other skills or roles required ? e.g voice actor/editor

What makes a Distinction quality radio advertisement ?

WHAT MAKES A DISTINCTION QUALITY RADIO ADVERTISEMENT ?

D4 produce a radio commercial in response to a client brief to near-professional standards, showing creativity and flair and working independently to professional expectations.

NEAR –PROFESSIONAL STANDARDS

Best possible technical quality of voiceover recording

No hesitations or errors in voiceover performance

Tone and pace of voiceover matches rest of advert content

Music and sound fx are placed appropriately and use of fades and cuts are precise and perfectly-timed.

Sound mix is well-balanced and provides the best possible volume levels between music, sound fx and voice.

Final advertisement timing and length is precise and matches industry broadcast standards

( 30 seconds, 40 seconds etc.)

CREATIVITY AND FLAIR

Original and well-structured script demonstrating highly effective, subtle or sophisticated persuasive techniques. This should include an original and highly effective tagline.

Highly creative and appropriate use of effects and postproduction editing techniques ( e.g panning , fades, reverb )

Original and highly creative use of sound effects/music that  shows  very careful attention to detail in targeting of audience and  persuasive techniques .

PROFESSIONAL EXPECTATIONS

Advertisement recorded  independently following professional industry practice and matching  plans detailed in treatment and script : booking studio, setting  budget, hiring voice actors and utilizing available  technical support  and equipment to the highest possible standard.

CREATING YOUR RADIO ADVERT : adding sound effects and music , arranging your advert

Downloading sounds


You can use music in mp3 format or download it from Youtube using a media converter.

You can download the  sound effects  you need  from www.freesound.org.
You will need to register and search for relevant sound effects. Click on the file name and you should be able to download it.




You will now arrange the voice content , the music and sound effects in a new Garageband project on your Mac in the classroom.



Create a new Garageband project and drag in the audio files to the Garageband project. Create new tracks if needed.


In Garageband you can arrange the files , cut out sections, copy sounds,  move them around , change the volume  and use envelopes to fade sounds in and out and adjust their  stereo placement .  There are also effects you can use to alter the sounds.

 Check with David if there is a process you are not sure how to use. Remember you are being assessed for creativity and technical quality.

There's a Help video here




You can check the length of your advert by clicking on the  clock at the bottom of the project and choosing the time option. During editing you can decide to make your advert longer ( e.g 40 seconds instead of 30 ) ...it doesn't need to match your script exactly.

Also , remove the clicking noise you can hear by deselecting the metronome option at the top of the project.




When complete and as close to exact length as possible ( 30 seconds / 40 seconds etc.)
  save your project to mp3  ( Share / Export song to disk) 
 and copy to  ART_MEDIA/MEDIA / 2019 RADIO ADVERTS

Creating a near-professional advertisement

WHAT MAKES A DISTINCTION QUALITY RADIO ADVERTISEMENT ?

D4 produce a radio commercial in response to a client brief to near-professional standards, showing creativity and flair and working independently to professional expectations.

NEAR –PROFESSIONAL STANDARDS

Best possible technical quality of voiceover recording

No hesitations or errors in voiceover performance

Tone and pace of voiceover matches rest of advert content

Music and sound fx are placed appropriately and use of fades and cuts are precise and perfectly-timed.

Sound mix is well-balanced and provides the best possible volume levels between music, sound fx and voice.

Final advertisement timing and length is precise and matches industry broadcast standards

( 30 seconds, 40 seconds etc.)

CREATIVITY AND FLAIR

Original and well-structured script demonstrating highly effective, subtle or sophisticated persuasive techniques. This should include an original and highly effective tagline.

Highly creative and appropriate use of effects and postproduction editing techniques ( e.g panning , fades, reverb )

Original and highly creative use of sound effects/music that  shows  very careful attention to detail in targeting of audience and  persuasive techniques .

PROFESSIONAL EXPECTATIONS

Advertisement recorded  independently following professional industry practice and matching  plans detailed in treatment and script : booking studio, setting  budget, hiring voice actors and utilizing available  technical support  and equipment to the highest possible standard.




When you advert is completed to the best  possible creative and technical standard , 
mix down to mp3 ( Share/Export Song to disk) and copy into
Art_Media/Media/2019 Radio Adverts