EVALUATING YOUR RADIO ADVERT

Complete a written evaluation of your radio advert ( 600 words minimum)

This should include all the following areas :
 

Analysis of stages of production   and equipment/facilities used

Using this website as guidance , explain which industry production stages you followed  in the creation of  your advert.

Summarise which recording and editing facilities you used in the production of your advert and which you may have used  if you had produced your advert professionally. This example of the facilities available at a  professional production house is a good guide

Analysis of selection and use of  sound bed and music

Genre/style of library  music , choice of sound fx and background ambience etc.



Analysis of advertising techniques used ( e.g USP , repetition, appeal to audience , positive language ) 

 

 

Overall evaluation of technical and creative success of advert
( use other people's feedback to help with this)

Suggested improvements or alternative advert ideas ( different use of sound bed, different target audience etc.)

 

Using the link below as a guide, explain the genre or style of music you could use in an alternative advert or to develop your idea further
 

https://www.audionetwork.com/browse/m/production-genre

Summarising the Budget for the production and broadcast of your radio advert






 

Using this article, example of  the elements that cost money in the creation of a radio advert.





Using this article,  give an example of how much your advert could  cost if produced by a professional radio production house.

Ideas for broadcast days , times and specific radio stations.( This should fit in with the content and target audience of your advert) The above articles should help decide this.




Analysis of skills and job roles in the radio industry


Summarise the skills and experience needed for the radio industry job roles listed in this presentation

Which of these were required in the production of your advert ? Were any other skills or roles required ? e.g voice actor/editor

What makes a Distinction quality radio advertisement ?

WHAT MAKES A DISTINCTION QUALITY RADIO ADVERTISEMENT ?

D4 produce a radio commercial in response to a client brief to near-professional standards, showing creativity and flair and working independently to professional expectations.

NEAR –PROFESSIONAL STANDARDS

Best possible technical quality of voiceover recording

No hesitations or errors in voiceover performance

Tone and pace of voiceover matches rest of advert content

Music and sound fx are placed appropriately and use of fades and cuts are precise and perfectly-timed.

Sound mix is well-balanced and provides the best possible volume levels between music, sound fx and voice.

Final advertisement timing and length is precise and matches industry broadcast standards

( 30 seconds, 40 seconds etc.)

CREATIVITY AND FLAIR

Original and well-structured script demonstrating highly effective, subtle or sophisticated persuasive techniques. This should include an original and highly effective tagline.

Highly creative and appropriate use of effects and postproduction editing techniques ( e.g panning , fades, reverb )

Original and highly creative use of sound effects/music that  shows  very careful attention to detail in targeting of audience and  persuasive techniques .

PROFESSIONAL EXPECTATIONS

Advertisement recorded  independently following professional industry practice and matching  plans detailed in treatment and script : booking studio, setting  budget, hiring voice actors and utilizing available  technical support  and equipment to the highest possible standard.

CREATING YOUR RADIO ADVERT : adding sound effects and music , arranging your advert

Downloading sounds


You can use music in mp3 format or download it from Youtube using a media converter.

You can download the  sound effects  you need  from www.freesound.org.
You will need to register and search for relevant sound effects. Click on the file name and you should be able to download it.




You will now arrange the voice content , the music and sound effects in a new Garageband project on your Mac in the classroom.



Create a new Garageband project and drag in the audio files to the Garageband project. Create new tracks if needed.


In Garageband you can arrange the files , cut out sections, copy sounds,  move them around , change the volume  and use envelopes to fade sounds in and out and adjust their  stereo placement .  There are also effects you can use to alter the sounds.

 Check with David if there is a process you are not sure how to use. Remember you are being assessed for creativity and technical quality.

There's a Help video here




You can check the length of your advert by clicking on the  clock at the bottom of the project and choosing the time option. During editing you can decide to make your advert longer ( e.g 40 seconds instead of 30 ) ...it doesn't need to match your script exactly.

Also , remove the clicking noise you can hear by deselecting the metronome option at the top of the project.




When complete and as close to exact length as possible ( 30 seconds / 40 seconds etc.)
  save your project to mp3  ( Share / Export song to disk) 
 and copy to  ART_MEDIA/MEDIA / 2019 RADIO ADVERTS

Creating a near-professional advertisement

WHAT MAKES A DISTINCTION QUALITY RADIO ADVERTISEMENT ?

D4 produce a radio commercial in response to a client brief to near-professional standards, showing creativity and flair and working independently to professional expectations.

NEAR –PROFESSIONAL STANDARDS

Best possible technical quality of voiceover recording

No hesitations or errors in voiceover performance

Tone and pace of voiceover matches rest of advert content

Music and sound fx are placed appropriately and use of fades and cuts are precise and perfectly-timed.

Sound mix is well-balanced and provides the best possible volume levels between music, sound fx and voice.

Final advertisement timing and length is precise and matches industry broadcast standards

( 30 seconds, 40 seconds etc.)

CREATIVITY AND FLAIR

Original and well-structured script demonstrating highly effective, subtle or sophisticated persuasive techniques. This should include an original and highly effective tagline.

Highly creative and appropriate use of effects and postproduction editing techniques ( e.g panning , fades, reverb )

Original and highly creative use of sound effects/music that  shows  very careful attention to detail in targeting of audience and  persuasive techniques .

PROFESSIONAL EXPECTATIONS

Advertisement recorded  independently following professional industry practice and matching  plans detailed in treatment and script : booking studio, setting  budget, hiring voice actors and utilizing available  technical support  and equipment to the highest possible standard.




When you advert is completed to the best  possible creative and technical standard , 
mix down to mp3 ( Share/Export Song to disk) and copy into
Art_Media/Media/2019 Radio Adverts

ASSIGNMENT B : Treatments and scripts

ASSIGNMENT B : TREATMENTS AND SCRIPTS



You should now write treatments (proposals) for two different radio adverts in different styles and then two alternative scripts for each treatment ( small changes can be in terms of use of sound bed,
dialogue, sound effects , persuasive techniques, mood, setting etc.) following the correct format. 

After their completion the client ( the producer) will select the best script to move forward to production.

Details below :




The treatments should include the following information:



Client ( brand):

Product name:

Product information (purpose,price,appearance,features etc.):

USP:

Budget  for advert :

( same for both adverts)



Style of advert :

Summary of  advert content:

Ideas for sound bed and spoken word content ( e.g draft script,sound effects, setting,music)

( different for each advert)

You will be now  writing two  alternative scripts  for each treatment , each of which  should show  some  minor differences  in  emphasis of the product features, the use of persuasive techniques or dialogue/ sound bed  


 Add these details to the top of each script.


Brand /Product name  ( same in both scripts)

Tag line ( can be same in both scripts)

Name of advert ( something catchy to identify the advert)

Timing ( You should plan your adverts to be either 30 seconds , 40 seconds , 50 seconds or 60 seconds in length EXACTLY, in order to be broadcast in appropriate time slots.)

Write your scripts following industry conventions, using terms such as
 MVO ( Male voiceover ) FVO ( Female voiceover) SFX( Sound Effect), listing each sound that will be recorded in your advert ideas.  Look at these examples and follow the right format .  






You will then meet with your producer ( David) to decide which  script will be produced and recorded. This may also involve editing and finalising your script to match the client and producer's demands.

Writing treatments ( proposals) for advert ideas

Your client ( the brand) has commissioned you to plan advert ideas for a new product. Unfortunately they have no budget available for this process so you will be using free sound libraries, recording and editing facilities and voice actors.


You should write treatments (proposals) for two different radio adverts in different styles
The treatments should include the following information:



Client ( brand):

Product name:

Product information (purpose,price,appearance,features etc.):

USP:



Budget  for advert :

Style of advert :

Summary of  advert content:

Ideas for sound bed and spoken word content ( e.g draft script,sound effects, setting,music)

RADIO ADVERT IDEAS

Outline the content for 2 potential radio advertisements for your product. These should be aimed at a specific target audience and be in different styles.

Consider the following in your planning :


Possible Styles :   formal and serious or informal and conversational, aggressive or seductive , nostalgic, humorous, pastiche.


Fears and desires of target audience

USP and features of product to focus on

Narrative/story , setting and characters in advert

Any ideas for sound bed and script